Clear messaging.
Trusted outcomes.
I'm Alice Sionne, a UAE-based Marketing & Communications specialist. I help organizations clarify positioning: what you do, who it's for, and why it matters. I then build the messaging and content systems that scale marketing, sales, and stakeholder communication. This site is my Narrative Lab: selected work, case studies, playbooks, and tools across SaaS, retail, public-impact work, and mission-driven communications.
Technology should amplify your reach, but it must never replace your touch. In the age of AI, the ultimate competitive advantage is unmistakably human.
The Journey
Launching: Me was born during a career transition, at the moment my previous role came to an end. It is a space where you can explore my experience and expertise, and where I experiment with new ways of creating and turning information into stories that matter.
Pause
Stepping away from constant execution to reassess strategic direction.
Reset
Refining what matters and Integrating my experience to define a new mandate.
What’s Next
Translating cumulative experience into stronger systems, communication, and strategic execution for teams.
Launching: Me
1 Authentic Story. 3 Distinct Perspectives.
Collaborators
Seeking a thoughtful voice for conversations on work, transitions, and reinvention.
Invite Me →
What I Do Best
Communication Strategy: Drives clarity and alignment across all key functions.
Content & Marketing: Translates ideas into measurable execution and growth.
Operational Structure: Designs workflows that optimize cross-functional accountability.
High-Impact Positioning: Develops essential internal and external messaging.
End-to-End Ownership: Ensures consistent delivery from concept to outcome.
Strategic Coordination: Acts as the hub between core functions and Leadership.
How I Work
I establish success metrics and strategic intent before suggesting tactics.
I create structured documentation as the single source of truth for decisions and ownership.
I design simple, sustainable workflows from scattered tools and requests.
I serve as the strategic bridge between core functions to maintain project alignment.
I take full project ownership, managing initiatives from initial idea through final delivery.
I ensure performance follow-up to measure results and capture continuous learning.
Highlights
Launch Strategy for Record-Breaking Media
Played a key role in the strategic launch of the world's largest indoor advertising light box, translating a landmark physical asset into a cohesive brand narrative across multiple stakeholders.
Architecting SaaS Go-to-Market Foundations
Established the core messaging framework and communication pillars for a global SaaS platform, scaling the brand identity from early-stage concept to a structured international presence.
Cross-Border Narrative Strategy
Defined and standardized the strategic narrative for major industry summits across the US, Europe, and the Middle East, ensuring a consistent brand voice that resonated across diverse cultural markets.
Operationalizing Creative Workflows
Designed the internal operating systems that turned ad-hoc communication into a streamlined, repeatable engine, reducing friction and increasing output for cross-functional teams.
Mission-Driven Storytelling for Grassroots Associations
Built bilingual written storytelling and partner-outreach content for AN KA SININASIGI ('Our Future'), a grassroots association in Bobo-Dioulasso, Burkina Faso, designed to help the association reach diaspora networks, NGOs, CSR programs, and foundations — with dignity-led communication that protects beneficiaries rather than exposing them.
Latest Updates
Thoughts, lessons, and projects from this transition.
The 10 event windows I'd bet on across the Gulf
Second edition. I spent a week rechecking every date against the organisers' own sites, not the aggregators. Five anchor events moved. Nothing on this calendar got smaller.
Read more →I have been hoarding breastmilk in my freezer for exactly three years
Pumping between meetings. Travelling for work with a breast pump beside the laptop. A calendar that looked perfectly normal from the outside. On what working mothers carry that nobody sees.
Read more →Forbes' 2026 Top Creators list crossed $1 billion: why the creator economy is becoming the media industry
The top 50 creators earned a combined $1.02 billion. But the revenue is not the story. Creators are now building the IP, distribution, and commercial infrastructure that traditional media used to control.
Read more →I read 40 marketing trends reports. Halfway through 2026, here's what they got right
Forty reports from Kantar, Deloitte, Gartner, WARC, HubSpot and others. Six months in, the analysts were right about the direction of change and far more confident than the reality justified about the speed.
Read more →